Social Media Executive/Specialist (Full time)

Social media executives brainstorm, generate, and release content on each of a given company’s social media accounts. Many social media executives also oversee the work of other employees, including social media specialists.

DESCRIPTION

Responsibilities

Manage various social media accounts of clients
Research and plan content strategy for social media campaigns by considering the latest trends
Develop and publish engaging posts that engage audiences and promote different brands
Collaborate with Videographers and Multimedia Designers to ensure that posts are engaging and ensure that images and videos are designed on time
Optimize content for publication across various social media sites
Schedule copy for release at optimal times and social media posts
Monitor user’s engagement with and feedback on every post
Build a community by engaging the audience with meaningful conversations and responding to their comments
Analyze and report on the effects of publications
Maintain a secure database of all login credentials
Remain abreast of changes to all pertinent social media applications
Explore the potential value of social media sites that are not yet in our repertoire
Connect with industry influencers for brand promotions

Requirements

Degree in marketing, communication studies, journalism, creative writing, or similar
Minimum 1 year experience as a social media executive at a similar company or equivalent
Expert knowledge of all leading social media sites, including their algorithms
In-depth understanding of the processes surrounding the creation and distribution of paid advertisements
Ability to create authoritative and persuasive texts
Flexible and engaging writing style
Knowledge of pertinent engagement metrics
Appreciation for novel insights and ideas